Chrome os wolfram player1/1/2023 ![]() Yahoo! is continually refining its search algorithms and presentation. ![]() Google supplements PageRank results with news, photos, video, and other categorizations. PageRank is by no means the last word in search, and offerings from Google and its rivals continue to evolve. Goldman, “Microsoft Profits Soars 31% on Strong Office and Kinect Sales,” CNNMoney, April 28, 2011. Microsoft’s Bing group lost over $2 billion over just nine months, winning almost no share from Google despite the lavish spend. But trying to unseat a dominant leader possessing strategic resources can be ferociously expensive, with unclear prospects for success. Apple seems to have done it with the iPad. Finding new billion-dollar markets is wonderful, but rare. That’s why you see Microsoft swinging for the fences, investing in the uncertain but potentially gargantuan markets of video games, mobile phone software, cloud computing (see Chapter 10 "Software in Flux: Partly Cloudy and Sometimes Free"), music and video, and of course, search and everything else that fuels online ad revenue. Adding even $100 million in new revenues doesn’t do much for firms bringing in $62 billion and $29 billion a year, respectively. And without substantial year-on-year growth, the stock price doesn’t move.įigure 14.14 A Comparison of Stock Price Change-Google (GOOG) versus Microsoft (MSFT)įor big firms like Microsoft and Google, pushing stock price north requires not just new markets, but billion-dollar ones. CHROME OS WOLFRAM PLAYER UPGRADEIn industrialized nations, most Windows and Office purchases come not from growth, but when existing users upgrade or buy new machines. But these markets haven’t grown much for over a decade. The House that Gates Built is more profitable than Google, and continues to dominate the incredibly lucrative markets served by Windows and Office. To understand what can happen when maturity hits, look at Microsoft. Emerging advertising outlets such as social networks have lower click-through rates than conventional advertising, and Google has struggled to develop a presence in social media-trends suggesting that Google will have to work harder for less money. And it will likely be difficult for Google to find new growth markets that are as lucrative as these. Google has been growing like gangbusters, but the firm’s twin engines of revenue growth-ads served on search and through its ad networks-will inevitably mature. ![]()
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